معرفی
Dr. Nick Yip is an Associate Tutor in the Faculty of Social Sciences at the University of East Anglia, specializing in marketing and service management. He serves as Course Leader for the MSc Brand Leadership and organizes modules on customer-focused digital marketing, branding, and leadership. His research focuses on value co-creation in services, pricing strategies, and knowledge transfer partnerships, collaborating with organizations like BAE Systems and the NHS. He holds a PhD from the University of Exeter and is a Fellow of the Higher Education Academy. His work contributes to UN SDGs related to education and innovation.
Education: PhD (University of Exeter, 2012), MBA (University of Hull, 1998), BA (University of Malaya, 1988).
Research Interests: Value co-creation, service-dominant logic, pricing strategies, knowledge co-production, university-industry collaborations, and sustainable development goals. His studies often bridge academic theory with practical business challenges, emphasizing real-world impact through projects like the Shakespeare in the Digital Economy initiative.
Grants & Awards: Over £150K secured in grants including projects on mental health in the workplace, healthcare service improvements, and knowledge transfer partnerships. Notable roles include Principal Investigator on a £13K Shakespeare Digital Economy project and Co-Investigator on a £10K knowledge co-creation study.
External Roles: External Examiner at the University of Westminster, Wolverhampton, and Plymouth. Editorial board member for the Journal of Revenue and Pricing Management.
Labs & Teams: Active in interdisciplinary research teams addressing service innovation, digital transformation, and sustainable business practices.
