Diane Morrad

Diane Morrad is a Principal Lecturer at the Hertfordshire Business School, University of Hertfordshire, affiliated with the Enterprise and Value Research Group. She holds professional credentials as a Chartered Educational Assessor and Fellow of the Higher Education Academy (FHEA). She earned her Doctorate in Marketing in 2021 from the same institution, with a thesis titled "What happens at the brand interface? A narrative inquiry into the brand management practices of small firms in Hertfordshire".

Her research spans multiple interconnected domains, including:

• Small firm dynamics and entrepreneurial ecosystems
• Brand management co-creation methodologies
• Consumer behavior in business development
• Pedagogical innovation in business education
• Knowledge transfer between academia and industry
• Sustainable business modeling under uncertainty

Her publication portfolio demonstrates consistent focus on SME strategies, brand equity development, and educational innovation. Recent works explore sustainable business models amid environmental uncertainty (2020), consumer behavior applications in small-firm branding (2018), and transformative learning environments (2018). Earlier research investigated university-business knowledge transfer frameworks (2013) and collaborative brand-building in SMEs (2017), reflecting persistent themes of practical business education and entrepreneurial resilience.

Awards and recognitions include:

• Chartered Educational Assessor certification
• Fellowship of the Higher Education Academy (FHEA)

As an active member of the Enterprise and Value Research Group, she collaborates on projects examining value creation mechanisms at industry-academia interfaces. No information about funded grants, student advising, or laboratory affiliations is present in available sources.