معرفی
Ngoc Cindy Pham is an Assistant Professor at the Leonard N. Stern School of Business, New York University, where she has been teaching since 2022. She specializes in core marketing and consumer behavior courses for undergraduate and MBA students, bringing real-world business experience from her work as a fashion industry entrepreneur into the classroom.
Areas of Expertise:
- Marketing
- Consumer Psychology
- Consumer Behavior
- Entrepreneurship
Her research interests lie at the intersection of consumer decision-making and practical marketing applications, informed by both her academic training and industry experience. While no peer-reviewed publications are listed in the provided text, her teaching focus suggests strong engagement with contemporary marketing theory and behavioral insights.
Teaching Recognition:
- Recognized for outstanding teaching at NYU Stern
She advises students through her teaching roles and integrates experiential learning into her pedagogy, though formal graduate student advising is not explicitly mentioned. Her entrepreneurial background enhances her ability to deliver practical, real-world insights in marketing education. Professor Pham is actively involved in academia and industry, contributing to business education at one of the leading business schools in the United States.
