معرفی
Nebojsa S. Davcik is an Associate Professor of Marketing at EM Normandie since 2020, following roles as Research Fellow and Assistant Professor at ISCTE-IUL (Portugal) and Visiting Professor at the London School of Commerce. He holds a PhD in Economics & Management from the University of Padua (2010), focusing on brand value drivers in the food industry. His research spans brand management, digital transformation, and business ethics, with a focus on SMEs' strategic challenges. He has authored/co-authored over 40 journal articles, book chapters, and conference papers, including works on digital brand equity, consumer engagement, and international R&D impact. Dr. Davcik serves as Associate Editor of Business Ethics, the Environment, & Responsibility and on editorial boards of leading journals like Journal of Business Research. He is also an ad-hoc expert for the European Research Executive Agency and Australian Research Council.
Education:
- PhD in Economics & Management, University of Padua, Italy (2010)
Research Interests: Brand equity dynamics, digital marketing strategies, ethical business practices, consumer behavior in digital platforms, and SME innovation. He frequently explores intersections between brand management, globalization, and ethical decision-making.
Recent Article Trends: Recent work focuses on digital brand equity frameworks (2025), reproducibility in management research (2024), ethical implications of dark-side business practices (2024), and non-sponsored user-generated content effects (2022). His research consistently bridges theoretical marketing concepts with practical business challenges in digital and international contexts.
Awards & Recognition: While no explicit awards are listed, his editorial roles and expert appointments signify peer recognition in academic leadership and policy advising.
Advising & Grants: Extensive involvement in academic supervision and editorial work, though specific student names or grant details aren't provided in the text. He co-edited special journal issues (e.g., Journal of Product & Brand Management 2019) and frequently presents at major conferences like the World Marketing Congress and Global Brand Conference.
Labs/Teams: Not explicitly mentioned, though his collaborative work suggests involvement in international research networks. Active in editorial boards and conferences indicates participation in interdisciplinary teams focused on branding and ethics.
