Nathalie Evans

Nathalie Evans is a Senior Lecturer in Fashion Business at Manchester Metropolitan University's Manchester Fashion Institute. Her research examines internationalization strategies of UK SME clothing suppliers, focusing on entrepreneurial decision-making, supply chain management, and market adaptation processes.

Education includes:

• MPhil in Business (Internationalization Strategies)
• BSc (Hons) Marketing and Distribution
• Post Graduate Certificate in Academic Practice

Her MPhil research identified four core elements of internationalization strategies: business environment navigation, market entry approaches, supply chain configuration, and quality systems implementation. Findings emphasize the critical role of entrepreneurs in creating adaptive organizational cultures for global fashion markets.

Evans teaches across undergraduate programs including Fashion Buying and Merchandising, International Fashion Promotion, and Fashion Design and Technology. Professional experience includes roles in fashion press offices, product development, and international account management.

She holds professional affiliations including:

• Associate of the Textile Institute
• Fellow of the Higher Education Academy