معرفی
Natalina Zlatevska is Associate Professor and Head of the Marketing Discipline Group at the University of Technology Sydney. Her research examines behavioral biases in consumer decision-making with implications for public health and ethics.
Research synthesizes evidence through meta-analyses on:
- Nutrition labeling efficacy and policy design
- Scarcity tactics in marketing communications
- Portion size effects on consumption
- Ethical judgment formation
Recent work includes second-order meta-analyses of labeling interventions, revealing how prevention-focused messaging outperforms promotion-focused approaches in reducing unhealthy choices.
۰مقاله منتشرشده
