معرفی
Juan Mundel serves as Associate Professor of Advertising and Public Relations at Michigan State University, specializing in marketing and social media advertising impacts on underserved populations. Previously, he held leadership roles including Director of Global Initiatives at Arizona State University's Walter Cronkite School and Director of DePaul University's Latino Media and Communication Program.
His academic credentials include:
- Ph.D. in Media and Information Studies, Michigan State University
- Master's in Journalism and World Languages, West Virginia University
- Bachelor's degree, Blas Pascal University, Argentina
Mundel's research centers on adverse marketing outcomes such as social media addiction, anxiety, and impulsive consumption of risky products (alcohol, e-cigarettes, unhealthy foods), with particular focus on vulnerable populations. His work bridges ethical considerations in digital marketing with psychological and sociological impacts of advertising exposure, examining how commercial messaging influences at-risk groups across cultural contexts.
Recent publications reveal consistent thematic focus on advertising ethics, consumer vulnerability, and emerging technology impacts. His scholarship analyzes deceptive claims (e.g., 'Made in USA' labeling), accessibility gaps for disabled consumers, and psychological mechanisms driving social media addiction – particularly among youth exposed to influencer marketing. This body of work establishes clear patterns in how commercial messaging exploits cognitive biases and social vulnerabilities.
Professional recognition includes:
- Distinguished Excellence in Teaching Award (2024) from AEJMC
- Chicago Scholars' '35 Under 35 Young Leaders' honor (2020)
Mundel has secured significant grants for internationalization initiatives, developing 13+ years of global engagement through study-abroad programs across Europe and Latin America. His leadership in directing the Hubert H. Humphrey Fellowship and expanding Cronkite School's international footprint demonstrates sustained commitment to cross-cultural academic exchange. As Editor of the Journal of Advertising Education and Deputy Editor for Journal of Marketing Communications, he shapes scholarly discourse while serving on the Institute for Advertising Ethics' advisory board.
He co-directs the Media, Advertising and Psychology Lab, which investigates psychological processes underlying consumer responses to advertising through interdisciplinary research on social comparison, anxiety triggers, and impulsive behavior mechanisms.
