معرفی
Nancy Puccinelli is a Professor in the Department of Management, Marketing, and Business & Society at the University of Bath. Her research focuses on consumer behavior, particularly the role of interpersonal customization and affective influences in retail contexts. She investigates how mood and emotions impact consumer decision-making, nonverbal communication in service interactions, and psychological factors driving retail behavior. Her work spans global contexts including Senegal, Chile, and China.
Key research areas include: 1) Affect's impact on tolerance for ambiguity, ad preferences, and retail outlet choices; 2) Salespeople's ability to read nonverbal cues improving perceived service quality; 3) Gender differences in price perception influenced by color (e.g., red vs black pricing). She actively supervises doctoral students with a focus on consumer behavior, offering funded opportunities aligned with her research interests.
Her publications analyze meta-analytic integration of affect effects, in-store atmospheric elements, and digital age marketing strategies. She contributes to UN Sustainable Development Goals through consumer-centric retail research.
Advising: Offers fully-funded studentships for candidates aligning with her research themes. Grants and collaborations involve cross-cultural studies and experimental marketing methodologies.
