معرفی
Mukul Bakshi is an Adjunct Professor (part-time) at the University of San Francisco, specializing in teaching the 'Advertising Creative Process.' With over 30 years of global advertising experience, he founded Tungsten Advertising and previously held roles at J. Walter Thompson (JWT), Lowe & Partners, and other agencies. His expertise spans creative direction, brand strategy, and navigating AI's impact on advertising.
- Education: BEng (Hons) from Delhi University
Research interests include the evolution of advertising, creative development in campaigns, and technology-driven innovation. He has directed campaigns for global brands like Pepsi, Citibank, and Motorola, earning awards through impactful work. A global perspective from living in four countries informs his teaching and professional insights.
Professional milestones include leading a tax compliance campaign yielding $7.3B in disclosures for $6.5M media spend, and co-founding Tungsten Advertising. Community involvement includes board roles with the World Affairs Council and pro-bono campaigns for social issues.
