معرفی
Muhammad Abid serves as a Lecturer in Marketing within the School of Business at Charles Sturt University, Australia. With 17 years of combined academic and industry experience primarily in FMCG sales and marketing, he brings practical insights from roles at Macquarie University, the University of Sydney, and the University of New South Wales. His expertise spans marketing analytics, digital/social media marketing, consumer behavior, and sustainable consumption.
His educational background includes a PhD in Marketing from Macquarie University (2019), where his dissertation examined consumer bricolage in South Asian fashion identity construction, alongside an MS (Master by Research), MBA, and BSC. These qualifications underpin his scholarly approach to constrained-market consumer behavior.
Dr. Abid's research centers on consumer identity, ethical consumption, and sustainability, with particular focus on how bricolage enables identity construction in restrictive societies. His work explores morality in informal economies, sustainable tourism, and emotional drivers like hope and gratitude in consumer decision-making, often contextualized within South Asian and Australian markets.
Analysis of his 2023-2025 publications reveals a distinctive interdisciplinary trajectory blending marketing, psychology, and public policy. Key themes include emotional metrics in sustainability (e.g., gratitude in public administration, hope in employee retention), cross-cultural consumer behavior in counterfeit markets, and psychological drivers of food waste reduction among tourists. His multi-method approaches bridge quantitative analytics with qualitative insights.
Scientific Awards: No specific awards, fellowships, or medals are documented in available sources.
Regarding academic mentorship, no doctoral students or formal advisees are listed in current materials. His administrative role includes Subject Coordination for MKT110 Marketing Fundamentals, while collaborative patterns indicate active research partnerships across Australian institutions. Grant funding details remain undisclosed.
Though no dedicated laboratories are described, his fingerprint analysis shows strong collaborative networks in morality studies, social integration, and informality research, with geographic ties to Australian and international scholars working on sustainable development goals related to ethical consumption.
