معرفی
Moustafa Battor is a Senior Lecturer specializing in marketing and tourism within Middlesex University's enterprise unit. His research examines relationship management in business contexts and emerging Islamic tourism markets, with particular focus on Middle Eastern economies.
Key contributions include developing frameworks for key account management effectiveness through social capital and relationship quality metrics, alongside foundational work in defining and measuring Islamic destination attributes for tourism development.
Research consistently incorporates cross-cultural analysis, particularly examining business practices in Arab economies and travel behaviors of Muslim consumers. Recent work advances understanding of relational dynamics in B2B contexts within Middle Eastern commercial environments.
