معرفی
Morten Jul Petersen is an Associate Professor at the School of Business, Copenhagen Business School. His research spans Virtual Reality, E-commerce, Consumer Behavior, and interdisciplinary intersections with Film Studies and Art. Contact: mojp@iba.dk.
Recent research highlights include studies on consumer satisfaction with Virtual Reality in online shopping environments (2023) and explorations of film/art methodologies in business contexts (2022). His work emphasizes human-computer interaction and media influence in digital commerce.
Key trends in his publications reflect advancements in virtual reality applications for e-commerce and cross-disciplinary approaches merging artistic practices with business research.
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