Luise Lind Steenholdt

Luise Lind Steenholdt is an Associate Professor at the University of Southern Denmark, affiliated with the Institute for Business Administration (IBA). She can be contacted at llst@iba.dk.

• Research focuses on Virtual Reality applications in consumer behavior and digital retail experiences.
• Recognized with the IBA Teacher of the Year 2025 award.
• Key publications include work on consumer satisfaction with VR in e-commerce.