معرفی
Dr Monica Chien is an Associate Professor at the School of Business, Faculty of Business, Economics and Law, The University of Queensland. With multidisciplinary expertise in marketing, psychology, and tourism, her research focuses on consumer behavior, tourist-host dynamics, and branding strategies. She has led international projects on sport scandals, tourism sustainability, and resident-tourist intergroup relations.
- Bachelor of Business (Administration), Queensland University of Technology
- Master of Business (Coursework), Queensland University of Technology
- Doctor of Philosophy, The University of Queensland
Her research bridges experimental studies with practical applications in traveler behavior, social identity theory, and pro-environmental tourism practices. Recent projects explore sport scandals' impact on brands, international education-tourism nexus, and resident responses to tourism development. She supervises PhD candidates in topics like augmented reality marketing, cultural policy, and First Nations legacy planning.
Key funding includes grants from the Japan Science and Technology Agency, ARC Linkage Projects, and The Academy of Korean Studies. Her work appears in top journals like Journal of Sustainable Tourism, Annals of Tourism Research, and European Sport Management Quarterly, with themes spanning social identity, sustainable practices, and behavioral interventions.
