معرفی
Professor Sara Dolnicar is an ARC Australian Laureate Fellow at the School of Business, Faculty of Business, Economics and Law, University of Queensland. With degrees in psychology and business administration from Wirtschaftsuniversität Wien, she specializes in market segmentation, sustainable tourism, social marketing, and environmental behavior.
- Born in Slovenia, raised in Austria, now based in Australia
- Over 300 refereed publications and 16 ARC grants
- Recipient of TTRA Distinguished Researcher Award (2017) and Slovenian Ambassador of Science (2016)
Her research improves market segmentation methodology, addresses environmental sustainability in tourism, and develops behavioral interventions for eco-friendly tourist practices. She pioneered perceptions-based market segmentation and introduced bi-clustering techniques for improved data analysis.
Recent publications focus on towel reuse interventions, buffet waste reduction, and smart sensor systems for hotel sustainability. She supervises PhD students in environmental behavior, tourism carbon emissions, and IoT applications for sustainability. Current grants include 'Mechanisms of Behaviour Change Theory' (2025-2028) and 'Reducing plate waste in hotels' (2021-2025).
- Key research areas: Sustainable tourism, market segmentation, social marketing
- Supervised over 15 PhD students in environmental behavior and disability employment
- Collaborates with industry partners like Energy Queensland and disability organizations
