Çiğdem UNURLU

Çiğdem UNURLU serves as an Associate Professor at Trakya University, holding this position since 2021 after previously serving as an Instructor Doctor from 2016. Her academic work centers on tourism, marketing, and consumer behavior within hospitality contexts, with significant contributions to understanding place identity, brand management, and service quality dynamics.

Her educational background includes:

• PhD from Trakya University (2016)
• Master's Degree from Trakya University (2010)

UNURLU's research explores critical intersections of tourism psychology and marketing:

• Place personality's influence on resident attitudes toward tourism
• Cultural dimensions of brand loyalty and holiday recovery
• Service quality impacts in healthcare hotel management
• Blockchain applications in wine tourism marketing
• Sustainable tourism development amid climate change
• Talent management practices in tourism enterprises

Analysis of her publication record reveals consistent application of consumer behavior theories to tourism contexts. Her work demonstrates an evolving focus from foundational marketing concepts toward contemporary challenges like digital transformation and sustainability, while maintaining core emphasis on psychological mechanisms affecting tourist experiences and resident-tourist relationships.

No scientific awards are documented in available sources.

Information regarding student advising and research grants remains unspecified in current materials.