Mona Frermann

Mona Frermann is affiliated with the Institute of Business Administration at Technische Universität Berlin, within the Faculty of Economics and Management. She holds a B.Sc. in Market Research and Consumer Psychology from Pforzheim University and an M.Sc. in Educational Research and Psychology from Tübingen University. Her academic journey included a semester abroad in Seoul and practical experience in market research, educational research, economic research, and psychotherapy. Her master’s thesis explored the impact of students’ personality development on their professional trajectories.

Before joining TU Berlin’s Marketing group in April 2020, she worked as a junior consultant. Her current research focuses on the classification and perception of design styles, as well as psychological influences of design on human behavior. She actively contributes to academic governance by coordinating the BIEM doctoral program.

No scientific awards or grants are explicitly mentioned in the provided text. Her professional narrative emphasizes applied and theoretical research at the intersection of design, psychology, and consumer behavior.