معرفی
Mirjam Galetzka is an Assistant Professor in Communication Science at the University of Twente. Her research focuses on customer experience design across hospitality, digital environments, and urban spaces. She investigates how sensory elements (e.g., warmth, virtual reality), digital channels, and environmental factors influence human behavior and wellbeing.
Key research areas include hospitality design, environmental psychology, and urban nightlife safety. Her work contributes to UN Sustainable Development Goals related to quality education and sustainable cities. Recent studies explore virtual reality applications in hospitality, nature's psychological impacts, and digitization's role in customer relationships.
She has presented at academic conferences on topics like crowd management communication and music's influence on waiting experiences. Collaborations involve interdisciplinary teams addressing public space challenges through technology and behavioral insights.
