Minjin Rheu

Minjin (MJ) Rheu, PhD, is an Assistant Professor of Computational Advertising and Strategic Communication at Loyola University Chicago's School of Communication. She serves as the Program Director for Digital Advertising and focuses her research on the psychology of media influence, particularly in human-AI interaction and brand communication.

• Affiliation: School of Communication, Loyola University Chicago
• Contact: mrheu@luc.edu

Her research examines:

• Application of psychological principles to AI and computer agent design
• Trust-building mechanisms in human-technology interaction
• Evolution of brand-customer communication through digital technologies
• Social impact of emerging media platforms

Prior to academia, she worked at J. Walter Thompson's Korea branch with clients like Nike, bringing industry expertise to her teaching and research.