معرفی
Min-Young Lee serves as Chair and Professor at the University of Kentucky's Martin-Gatton College of Agriculture, Food and Environment. With a primary focus on consumer behavior within the fashion and apparel industry, Dr. Lee's research examines critical issues at the intersection of sustainability, digital commerce, and ethical consumption.
Dr. Lee's research interests center on sustainable fashion practices, consumer perceptions of greenwashing, socially responsible consumption patterns, and the impact of digital platforms on apparel purchasing decisions. Their work particularly investigates how consumers process information about sustainable fashion claims, the psychological factors driving slow fashion adoption, and the evolving landscape of e-commerce in the apparel sector, with special attention to demographic variations in online shopping behaviors.
Analysis of Dr. Lee's recent publications (2021-2025) reveals a strong emphasis on fashion greenwashing, with multiple studies examining consumer awareness and responses to deceptive sustainability claims through social media analysis. Their research demonstrates how digital platforms have become critical arenas for consumer activism around fashion ethics, while also revealing persistent gaps between consumer values and actual purchasing behaviors in sustainable fashion contexts.
While specific awards are not listed in the available information, Dr. Lee's consistent publication record in respected journals demonstrates scholarly impact in the fields of consumer behavior and sustainable fashion.
Dr. Lee's work shows particular relevance to contemporary challenges in the fashion industry, bridging academic research with practical implications for retailers seeking to authentically engage with sustainability-conscious consumers. Their research on pandemic impacts on apparel rental services and elderly e-commerce adoption demonstrates responsiveness to emerging market dynamics.
