معرفی
Dr. Min Xiao serves as an Associate Professor in the Elliott School of Communication within Wichita State University's Fairmount College of Liberal Arts and Sciences, teaching graduate and undergraduate courses in quantitative research methods, audience analysis, and integrated marketing communication.
His academic credentials include:
- Ph.D. from University of Florida
- M.A. from University of Florida
- B.A. from Capital University of Economics and Business
Research centers on digital media's intersection with marketing communication, specifically examining consumer psychology in product reviews, sustainable green marketing strategies, influencer-driven campaigns, and emerging Esports applications. This work addresses critical gaps in understanding digital-era consumer behavior and strategic media utilization for ethical marketing innovation.
Professional recognition includes:
- Top paper honors at divisions of the Broadcast Education Association
Instruction spans COMM 324 (Introduction to IMC), COMM 430 (Communication Research & Inquiry), COMM 660/860BB (Media Analytics & Audience Behaviors), and COMM 803 (Quantitative Research Methods). No documented research grants, student advising details, or laboratory affiliations beyond course instruction are provided in available materials.
