معرفی
Mick Hayes is a Senior Lecturer at the School of Strategy, Marketing and Innovation, within the Faculty of Business & Law at the University of Portsmouth. He coordinates modules at undergraduate and postgraduate levels and has roles as a subject group leader and A-level tutor. His research focuses on the history of marketing, particularly commercial advertising in British newspapers during the Second World War and government market controls.
Education
- PhD in History of Marketing (University of Portsmouth), focusing on WWII-era British newspaper advertising.
Research Interests
Dr. Hayes investigates the interplay between wartime advertising, government policies, and consumer behavior. His work explores how brands adapted to shortages and controls during WWII, emphasizing food, beverages, and market dynamics under British Government oversight. He also analyzes cross-cultural advertising reflections during periods of societal upheaval, such as in Britain and Iran.
Advising & Grants
- Supervised his own doctoral thesis: Forward to Victory: An Investigation of Commercial Advertising in Britain During the Second World War (2022).
- Participated in the Social History Society Annual Conference (2015).
Labs & Teams
No specific lab or team affiliations are explicitly mentioned in the text.
