معرفی
Michele Willis is a marketing lecturer at London Metropolitan University, affiliated with the Guildhall School of Business and Law. Her PhD research focuses on customer loyalty in the online marketplace. She teaches digital and international marketing across various academic levels. Her research interests include digital marketing co-creation strategies and consumer behavior, with a focus on bridging psychology and marketing disciplines.
Dr. Willis has co-authored a book on digital marketing co-creation strategies, multiple book chapters, and articles in the Psychology and Marketing journal. Her work has also been presented at prestigious conferences such as the American Marketing Association and the European Marketing Academy. She actively contributes to academic discourse through conference papers and peer-reviewed publications.
No scientific awards are explicitly mentioned in the provided text. Her teaching and research emphasize practical applications of marketing theories in digital contexts. No lab or team affiliations are detailed in the text.
