Michelle P Lee

Michelle P Lee is an Associate Professor of Marketing (Education) and Associate Provost (Undergraduate Education) at Singapore Management University (SMU). She holds dual affiliations with the Lee Kong Chian School of Business and the Provost’s Office, focusing on undergraduate education strategy and curriculum development. Her academic career spans over two decades at SMU, including roles as Director of Accreditation and Curriculum Matters, Associate Dean of Undergraduate Programmes, and Assistant Professor of Marketing.

Education:

• Ph.D. in Marketing (2000), University of Toronto, Rotman School of Management
• BComm (Commerce and Finance) with High Distinction (1995), University of Toronto

Research Interests:

• Consumer Behaviour: Focuses on memory mechanisms (implicit memory, fluency effects), context effects, and the mere exposure effect in decision-making.
• Marketing Education: Explores pedagogical innovations and curriculum design in management education.
• Cognitive Psychology: Investigates how psychological principles shape consumer judgments and aging-related decision processes.

Awards:

• Lee Foundation Fellowship (2000)
• Ontario Graduate Scholarship (1997–2000)
• Female Doctoral Grant (1995–1998)
• Graduation with High Distinction (1995)

Advising & Grants: No specific student advisees or grant details listed. Contributions include leadership in accreditation and curriculum development at institutional level.

Labs/Teams: Active in cross-disciplinary teams advancing management education strategies and consumer research initiatives.