معرفی
Patricia Lui is a Senior Lecturer of Marketing at Singapore Management University's Lee Kong Chian School of Business and Programme Coordinator for the TREBLE Programme. She holds a Ph.D. in Marketing from the University of Western Australia (2012). Her teaching and research focus on digital marketing strategies, consumer behavior, and entrepreneurial branding.
Her pedagogical innovations integrate experiential learning with industry projects. She has developed award-winning case studies and SMU-X courses that bridge academic concepts with real-world marketing challenges.
Lui's educational contributions have been recognized with multiple honors including the university-level SMU Excellent SMU-X Teacher Award (2022) and selection to the SMU Dean's Teaching Honour List annually since 2015.
Patricia Lui در سایتهای دیگر
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