KIM Jung Kyun

KIM Jung Kyun is an Adjunct Lecturer at the Lee Kong Chian School of Business (LKCSB) of Singapore Management University (SMU). He teaches courses including 'Consumer Behaviour.'

Education:

• Ph.D. in Marketing, Kellogg School of Management, Northwestern University (Evanston, IL, USA)
• M.S. in Marketing, Kellogg School of Management, Northwestern University
• B.S. in Business Administration, Eller College of Management, University of Arizona (Tucson, AZ, USA)

Research focuses on marketing and consumer behaviour, leveraging expertise from his academic background in business and marketing disciplines.

No articles, awards, or grants are explicitly listed in the provided text.