معرفی
Michelle Möri is a Research Fellow at the Institute of Communication and Media Research (IKMZ) at the University of Zurich, where she focuses on Media Use and Media Effects within the Department of Media Use and Media Effects. She holds a Master's degree in Media Research and Communication Studies from the University of Fribourg, complemented by German Studies. Her academic journey includes roles as a doctoral researcher, junior assistant, and tutor in projects like the SNSF-funded 'Media, Health Communication, and Well-being in Switzerland.'
Education:
- 2017–2019: MA in Media Research and Communication Studies (major) and German Studies (minor), University of Fribourg
- 2014–2017: BA in Media Research and Communication Studies (major) and German Studies (minor), University of Fribourg
Her research interests span parasocial relationships, psychophysiological measurement methods, and health communication. She explores how mediated relationships influence emotional and moral responses, particularly in fictional contexts. Her work on binge-watching behavior and body image dissatisfaction highlights intersections between media consumption and psychological outcomes.
Publications reflect her focus on parasocial dynamics, moral foundations, and media effects. Notably, her 2024 studies analyze moral dimensions of parasocial bonds and audience reactions to fictional character breakups. Earlier work examines binge-watching benefits and health campaign design features.
Möri actively contributes to academic governance: she served on the Swiss Society for Communication and Media Studies (SGKM) board and its Ethics Committee, and represented mid-level staff at the University of Fribourg. Her professional experience includes roles in communications and project coordination at the Swiss Economic Forum.
She currently leads research in the IKMZ, collaborating on studies about media effects and health communication without explicitly listed awards or grants.
