Gabriele Siegert

Prof. Gabriele Siegert is a Professor of Media Economics & Management at the University of Zurich's Department of Communication and Media Research (IKMZ) since 2001. She serves as Deputy President of the University and Vice President for Education and Student Affairs since 2018. Her academic career includes roles such as Director of the IPMZ Institute (2009–2013) and Vice Dean for Research (2008–2012).

• Education: PhD in Social Sciences (University of Augsburg, 1992), Habilitation in Philosophy (University of Salzburg, 2001)
• Research Focus: Media economics, advertising, media branding, audience research

She has held visiting professorships at universities in Hanover and Jena and serves on numerous academic and industry committees, including the Swiss Federal Media Commission (2013–2017). Her awards include honorary membership in the SGKM and DAAD scholarships.

Publications span media branding, advertising economics, and media market dynamics. She co-edits major handbooks like Handbuch Werbeforschung and contributes to journals such as International Journal on Media Management.