Andreas Fahr

Andreas Fahr is a Full Professor of Empirical Communication Research at the University of Fribourg's Department of Communication and Media Sciences. He holds a Dr. rer. pol. (2001) and habilitation (2010) from LMU Munich. His research focuses on media effects, health communication, parasocial relationships, and psychophysiological measurement methods. He has held visiting professorships at the University of Zurich and Munich.

Education & Career:

• PhD (2001), Habilitation (2010) in Communication Science, LMU Munich
• Research Assistant, Media Institute Ludwigshafen (1995–2000)
• Senior Advisor, Institute for Communication and Media Research (IfKW), LMU Munich (2000–2012)
• Professor at University of Erfurt (2012–2013), current role since 2013

Research Interests: Health communication strategies, emotional effects of media, parasocial relationships with media characters, digital media innovation, and psychophysiological methodologies. His work bridges communication science and media psychology.

Awards & Grants:

• Swiss National Science Foundation (FNS) grants for projects on binge-watching effects (2018–2020) and media health communication (2017–2021)
• Honorary Doctorate (Docteurs honoris causa)

Labs & Teams: Leads the IDCMI (Communication and Digital Media Innovation Lab) at the University of Fribourg, focusing on empirical studies of media consumption and health communication.