Perina Siegenthaler

Perina Siegenthaler is a Researcher affiliated with the Department of Communication Science and Media Research at the University of Fribourg. She holds a doctorate in empirical communication and media research with a focus on health communication.

• Doctorate: Empirical Communication Research (Health Communication specialization)
• Current Institution: University of Fribourg
• Email: Perina.Siegenthaler@kalaidos-fh.ch

Her research explores:

• Psychological responses to health prevention campaigns
• Impact of narrative structures in media communication
• Role of emotional valence in information processing
• Parasocial relationships with media characters
• Visual-verbal message design
• Longitudinal effects of entertainment media on health behavior

Recent work (2018-2022) demonstrates her focus on health communication, media effects, and psychological processing of messages. Publications include analyses of TV shows like The Biggest Loser and experimental studies on fear appeals.

Advisory & Collaboration: Collaborates with researchers like Dr. Andrius Fahr and Dr. Almut Ort on health messaging studies.