معرفی
Michel Laroche serves as Professor of Marketing and holds the Royal Bank Distinguished Professorship at Concordia University's John Molson School of Business. He maintains active research leadership through editorship of the Canadian Journal of Administrative Sciences and extensive scholarly contributions across global marketing domains.
His educational background includes a Diplôme d'ingénieur from École Centrale de Paris, M.S.E. from Johns Hopkins, and M.Ph./Ph.D. from Columbia University, complemented by an honorary Doctor of Science from the University of Guelph. This multidisciplinary foundation underpins his research approach.
- Consumer behavior modeling
- Social media/digital marketing analytics
- Cross-cultural retailing dynamics
- Advertising effectiveness in global contexts
- Internet of Things consumer adoption
- Artificial intelligence in marketing systems
His publication portfolio demonstrates consistent innovation in digital consumer behavior, with recent work examining social commerce cultural dynamics, TikTok authenticity metrics, and pandemic-driven media consumption patterns. Articles consistently integrate technological advancement with deep cultural analysis.
- Fellow of the Royal Society of Canada
- Recipient of the Jacques-Rousseau Medal for multidisciplinary research
- Living Legend of Marketing Award (HEC-Montreal)
- Hans B. Thorelli Award for international marketing research
- JBR Outstanding Associate Editor Award (namesake)
Laroche has supervised 64 M.Sc. and 27 Ph.D. theses while securing major funding from SSHRC and FQRSC. His editorial leadership spans 16 years as Managing Editor of the Journal of Business Research and current Editor-in-Chief role at CJAS, establishing significant infrastructure for marketing scholarship. Professional service includes presidential roles in ASAC and AMS, plus extensive journal editorial board participation.
