Michael Lewis

Michael Lewis is a Professor of Marketing at Emory University. His academic journey includes a Ph.D. in Marketing from the Kellogg Graduate School of Management at Northwestern University, an MBA in Marketing and Finance from the University of Chicago, and engineering degrees from the University of Illinois.

• Education:
  • PhD in Marketing, Kellogg School of Management, Northwestern University
  • MBA in Marketing and Finance, University of Chicago
  • MS in Industrial Engineering and Operations Research, University of Illinois
  • BS in Industrial Engineering, University of Illinois

Professor Lewis specializes in research connecting sports analytics and marketing, blending statistical and optimization methods to address problems in customer lifetime value, dynamic pricing, and loyalty programs. His work spans areas like revenue management, fandom, and counter-marketing strategies, with a focus on data-driven decision-making.

His publications cover diverse topics including tobacco control, consumer behavior, educational marketing dynamics, and loyalty program experimentation. Notably, he explores counter-marketing's unintended consequences, such as shifts to more dangerous products.

For more details, visit his website www.fandomanalytics.com or contact him at mike.lewis@emory.edu.