معرفی
Michael Etter is a Reader in Entrepreneurship and Digitalization at King's Business School, King's College London. His academic journey includes a PhD in Organization Studies from the University of St. Gallen, Switzerland, and prior roles as an Assistant Professor at Copenhagen Business School and a Marie Curie Research Fellow at Cass Business School. His research focuses on organizational reputation, legitimacy in the digital economy, corporate social responsibility, and social media's impact on strategy and judgment.
Education:
- PhD in Organization Studies and Cultural Theories, University of St. Gallen, Switzerland
- Postdoctoral roles at Copenhagen Business School and Cass Business School
Research Interests:
- Construction of social evaluation for firms in the digital age
- Strategies for organizational reputation in new media landscapes
- Role of digital communication technologies in business strategy
- Crisis communication and fake news mitigation
Awards and Grants:
- Multiple teaching and research excellence awards
- British Academy Research Grant (2018–2020)
- Recipient of the KingsCAT Project Award 2024
Advising & Grants:
- Accepting new PhD students in entrepreneurship and digitalization
- Primary investigator for the Media Coverage and Employees’ Judgments of CEOs project
Labs/Teams: Co-developer of KingsCAT, an interdisciplinary social media research toolkit at King's College London.
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