Mercedes Alvarez San Roman

Dr. Mercedes Alvarez San Roman is an Assistant Professor at the Department of Journalism and Audiovisual Communication of Carlos III University of Madrid. She is affiliated with the TECMERIN research group (Television-Cinema: memory, representation and industry), focusing on animation studies, gender representation in media, and cultural analysis of visual narratives. Her work bridges academic research with creative practice, particularly in digital postproduction and media literacy.

Research Interests:

• Gender dynamics in Spanish and Latin American animation
• Historical reconstruction through stage names and visual archives
• Transition of Spanish cinema/television in digital era
• Materiality of digital imagery and posthuman representation
• Educational applications of 3D animation
• Cultural memory in audiovisual production

Scientific Awards & Grants:

• Principal researcher for 'Mujeres pioneras en el cine de animación en España' (UC3M, 2024)
• Selected for Casa de Velazquez's archival research projects (2025)
• Leading Instituto de las Mujeres-funded studies on AI representation in media (2024-2025)

She actively contributes to academic discourse through publications in journals like Feminist Media Studies and Animation, with notable recent work examining aging femininity in Disney's Encanto and the legacy of early cinema pioneers.