Sonia Dueñas Mohedas

Sonia Dueñas Mohedas serves as Assistant Professor in the Department of Communication Studies at Charles III University of Madrid, actively contributing to the TECMERIN research group (Television-Cinema: memory, representation and industry). Her academic profile centers on critical analysis of gender representation, South Korean media landscapes, and digital culture's societal impacts.

Her research traverses interdisciplinary terrain with emphasis on women's football discourse, Instagram's influence on adolescent body image, and generative AI applications in audiovisual production. Key publications explore South Korean cinematic narratives (e.g., Yumi's Cells, El monstruo de la vieja Seúl), historical memory representation, and feminist media activism, consistently integrating feminist theory with contemporary media challenges.

Recent publications (2022-2025) reveal three dominant trajectories: gender dynamics in sports media (particularly women's football documentaries like #SeAcabó), sociotechnical analyses of Instagram's body image impacts, and transnational studies of South Korean film/TV. Emerging work examines generative AI in post-production workflows and develops educational podcast frameworks for media literacy.

She leads significant research initiatives including

• "Estudio sobre la situación de la profesión del guion en España" (2024) funded by Fundación SGAE and Derechos de Autor de Medios Audiovisuales
• "Valoración de los materiales y derechos de exhibición" (2024) for Spain's Ministry of Culture regarding Videomercury's exhibition materials

As a core TECMERIN member, she contributes to projects analyzing audiovisual industry practices, historical memory representation, and transnational media flows, with recent research mobility at Korea National University of Arts (2021) supported by Korea Foundation.