معرفی
Mehmet Berk Ataman is an Associate Professor of Marketing at Özyeğin University's Faculty of Business, where he teaches Marketing Management, Research Methods, and Marketing Research courses across MBA, EMBA, and PhD programs. Previously, he held academic positions at Koç University (2013-2022), Rotterdam School of Management (2006-2013), Tilburg University (2002-2006), and Istanbul Technical University (1999-2002).
Education:
- PhD in Marketing, Tilburg University, 2007
- MSc in Management Engineering, Istanbul Technical University, 2002
- BSc in Management Engineering, Istanbul Technical University, 1998
Dr. Ataman is an expert in developing quantitative models to support marketing decisions, with research focusing on how managers can make decisions that positively impact brand and firm performance over the long term. His work spans marketing analytics, marketing mix models, consumer behavior dynamics, and brand management. He has developed a strong research program investigating the long-term effects of marketing strategies on brand performance, mobile marketing dynamics, and brand architecture.
His research output shows a clear progression from foundational work on brand building and marketing strategy effects to contemporary research on mobile marketing, digital consumer behavior, and social media analytics. Recent publications demonstrate his adaptation to evolving digital landscapes while maintaining focus on core marketing principles and long-term brand effects.
Awards and Recognition:
- 2017 ISMS Long-term Impact Award
- 2009 ERIM Top Article Award
- 2008 Citation of Excellence Award
- Emerald/EFMD Outstanding Doctoral Research Award
- EUR Fellowship (2009)
- Marketing Science Institute's Young Scholars Program (2011)
- Finalist for 2008 John DC Little Award
- Finalist for 2015 Annual William F. O'Dell Award
Dr. Ataman serves on the editorial board of MarkTech: The Journal of Marketing and Technology and previously served on the International Journal of Research in Marketing (2009-2015). He holds a Participant-Centered Learning certificate from Harvard Business School and applies this teaching methodology across his MBA, EMBA, and executive education courses. His research has been published in top journals including Journal of Marketing Research, Marketing Science, and International Journal of Research in Marketing.
