معرفی
Carl F. Mela is the T. Austin Finch Foundation Professor of Marketing at Duke University's Fuqua School of Business, where he contributes to the Marketing department with a focus on quantitative and strategic marketing research. He holds a Ph.D. in Marketing from Columbia University and an engineering degree from Brown University.
His research centers on the long-term effects of marketing on brand equity and the influence of digital technologies and new media on consumer and firm behavior, employing advanced economic and statistical models. His work has been published in leading journals including Marketing Science, Journal of Marketing Research, Journal of Marketing, Harvard Business Review, and Journal of Consumer Research.
The body of his research has been recognized with over forty best paper awards or nominations, including the prestigious INFORMS John D.C. Little Award, INFORMS Long-Term Impact Award, and the American Marketing Association’s Weitz-Winer-O’Dell and Paul Green Awards, reflecting sustained scholarly impact.
- INFORMS John D.C. Little Award
- INFORMS Long-Term Impact Award
- American Marketing Association Weitz-Winer-O’Dell Award
- American Marketing Association Paul Green Award
- Forty best paper awards or finalists
Prof. Mela has played a central role in the academic marketing community through editorial leadership as co-editor of Quantitative Marketing and Economics and as former or current Associate Editor of Marketing Science and Journal of Marketing Research. He served as Executive Director of the Marketing Science Institute and has contributed to advisory boards of major industry organizations including Unilever, Information Resources, Incorporated, the Advertising Research Foundation, and the Word of Mouth Marketing Association, bridging academic research with real-world marketing strategy.
He is actively engaged in research leadership and mentoring, though specific doctoral advisees are not listed in the source materials. His work continues to shape the evolution of quantitative marketing science and digital strategy.
