معرفی
Anja Lambrecht serves as Professor of Marketing and Chair of the Marketing Faculty at London Business School, University of London, with prior visiting roles as Assistant Professor at UCLA Anderson School of Management and Scholar at Stanford Graduate School of Business; her editorial work as Associate Editor for Journal of Marketing Research and Management Science underscores her influence in the field.
Her academic credentials feature:
- Ph.D. from Goethe University, Frankfurt
- Diplom-Kauffrau from Goethe University, Frankfurt
- Maîtrise des Sciences de Gestion from Université Paris-Dauphine, Paris
Research expertise centers on digital marketing and digital economy, including empirical studies on retargeting effectiveness, Twitter advertising to trend propagators, freemium pricing for online/mobile platforms, and spillover effects causing algorithmic bias in digital markets, reflecting interdisciplinary engagement with behavioral and computational aspects of marketing.
Her publication trends emphasize practical digital marketing challenges, particularly real-time consumer targeting and pricing psychology, with consistent contributions to premier journals like Journal of Marketing Research and Marketing Science.
Key honors include:
- Paul E. Green Award (2014)
- INFORMS Society of Marketing Science Long Term Impact Award Finalist (2016)
- INFORMS Society of Marketing Science Long Term Impact Award Finalist (2017)
- William F. O’Dell Award (2018)
She teaches Master's electives in Channel and Sales Force Management and Measuring Impact in the Digital Economy, while pre-academic consulting experience at McKinsey & Company in Frankfurt informs her industry-relevant approach; however, the text provides no details on student advising or grant funding.
