Maura McAdam

Prof Maura McAdam is a full Professor of Management at Dublin City University (DCU) Business School and the inaugural Director of Entrepreneurship at DCU. She is also affiliated with the National Centre for Family Business (NCFB), contributing to research and policy advocacy in family enterprise ecosystems.

Her expertise spans gendered entrepreneurship, digital entrepreneurship, and family business dynamics. Maura’s transformative teaching methods earned her the 2019 Irish Women’s Award for Services to Education. She has held Visiting Professorships at Massey University (New Zealand), Babson College (USA), and currently holds positions at the University of Nottingham (UK) and Princess Nourah Bint Abdulrahman University (Saudi Arabia). Her work bridges academic scholarship and practical impact, focusing on inclusive entrepreneurship ecosystems and women’s leadership.

Research trends in her articles emphasize digital spaces’ role in gendered entrepreneurial experiences, family business succession challenges, and marginalized entrepreneurs’ resilience. She critiques institutional barriers through postfeminist and intersectional lenses, advocating for systemic inclusivity in innovation ecosystems.

Maura’s contributions include co-authoring Entrepreneurial Behaviour and authoring Female Entrepreneurship, which explore gendered entrepreneurial practices. She actively engages with media and policy initiatives to promote women’s leadership in business and technology sectors.