معرفی
Matthew Lloyd is an Adjunct Professor at Boston University's Department of Mass Communication, Advertising and Public Relations, specializing in strategic marketing communications and corporate branding. He concurrently serves as the global communications leader at iRobot, partnering with executive teams to shape corporate narratives for high-profile technology brands.
- Current lecturer in Mass Communication at Boston University
- Global Communications Director at iRobot, overseeing Roomba and Braava brand campaigns
- Expert in Fortune 500 marketing strategy and stakeholder engagement
Lloyd's research interests focus on brand awareness strategies, technology-driven marketing, and digital media outreach. His professional work emphasizes corporate storytelling, media relations, and social media campaign development for both consumer and enterprise technology sectors.
He holds a BA in English and Political Science from the University of Colorado, Boulder, blending interdisciplinary academic foundations with 20+ years of practical experience in marketing communications leadership roles.
