معرفی
Janna Greenberg serves as a Professor of the Practice in the Department of Mass Communication, Advertising and Public Relations at Boston University. With over two decades of industry experience spanning Silicon Valley digital advertising innovation and leadership roles at global agencies including Organic, AKQA, and Havas Media, she brings strategic framework-driven expertise to her academic role. Her industry portfolio encompasses major brands such as Sprint, Fidelity, Visa, and Clorox.
Her academic foundation includes:
- MBA from the University of Chicago
- BA in Economics from the University of Michigan
Greenberg's professional focus centers on Advertising and its digital evolution, with specialized expertise in Brand Management, Digital Media campaign development, and Marketing Strategy frameworks. Her teaching integrates real-world applications from pioneering early digital advertising systems and corporate consulting experience at McKinsey and Accenture, emphasizing strategic thinking for modern communication challenges.
No scientific awards, student advising records, research grants, or laboratory affiliations were documented in the source materials.
