Matthew Eastin

Matthew Eastin is a Professor at the Stan Richards School of Advertising & Public Relations at the University of Texas at Austin. He specializes in social cognitive approaches to consumer behavior, media studies, and immersive technologies like virtual reality and AI engagement.

Education:

• Ph.D. in Mass Media (2001), Michigan State University
• M.A. in Journalism (1996), University of Nebraska - Lincoln
• B.A. in Broadcasting (1994), University of Nebraska - Lincoln

Dr. Eastin's research addresses critical societal issues such as media consumption and psychological well-being, consumer privacy perceptions, and the impact of emerging technologies. He founded the Social Engagement and Media Influence (SEMI) Research Group in 2021 to mentor graduate students and serves as Co-Director of the Nelson Center for Brand & Demand Analytics, engaging students in data analytics and industry trends.

His work spans advertising, consumer behavior, media, information science, psychology, and communication. He is ranked among the top nationally for citation rates in advertising and public relations and has led book projects on online information systems, consumer engagement, and media violence.