Matthäus Wilga

Matthäus Wilga is a Researcher and doctoral student at the Chair of Information Systems I, Innovation and Value Creation at Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU), and a research collaborator at the Cambridge Service Alliance, University of Cambridge. His work focuses on AI integration in service systems, emphasizing customer experience and human well-being.

Education:

• M.Sc. in International Business (Strategy & Innovation), Maastricht University
• International M.Sc. in Management, Nova School of Business Economics
• B.Sc. in International Relations and Management, University of Applied Sciences Regensburg

Research Interests: AI agents in service settings, digital-physical service integration, human-AI collaboration, customer experience optimization, and sustainable service systems. His work bridges technical AI applications with user-centric service design.

Projects:

• IIP-Ecosphere (2020-2023): AI-driven production systems in SMEs
• DL2030 (2019-2025): Digital service innovation frameworks
• SHAPE (2024-2026): Service ecosystems for data-driven innovation

Labs & Collaborations: Active in the Cambridge Service Alliance, focusing on AI agents in retail contexts. Collaborates with Prof. Mohamed Zaki on service experience transformation.