Mathilde Hogsnes

Mathilde Hogsnes is an Assistant Professor at the Department of Marketing, School of Communication, Leadership and Marketing at Kristiania University of Applied Sciences. She holds a Ph.D. in Applied Information Technology from the same institution. Her research focuses on social media influencers, digital marketing ethics, and the intersection of consumerism with cultural industries like fashion and beauty. She teaches courses on digital marketing and social media strategies.

• Education: Ph.D. in Applied Information Technology (Kristiania University of Applied Sciences)

Her research interests include sociotechnical influence mechanisms, ethical challenges in influencer marketing, visual interaction design, and platform-specific commercial strategies. She explores topics like body image pressures in beauty influencers, TikTok's commercial ecosystem, and Nordic regulatory frameworks for influencers.

Her work analyzes controversies like the 'Badeland-gate' scandal to understand marketing gone wrong, emphasizing transparency and ethical consumer engagement. She also examines how influencers navigate feminist ideologies alongside commercial interests on platforms like Instagram.

• Awards: None explicitly listed

No grants or advising roles are detailed in the provided materials. She is affiliated with the Department of Marketing's research initiatives but no specific lab or team names are mentioned.