Ana Margarida Coelho

Ana Margarida Coelho is an Assistant Professor at Higher Institute of Education and Sciences since September 2024, serving as Coordinator for the Bachelor's program in Global Communication. Her academic foundation includes a PhD in Communication Sciences from Catholic University of Portugal funded by FCT (ref.: 2020.05531.BD), with dissertation research on post-feminist influences in Portuguese YouTube content creation.

Educational background:

• PhD in Communication Sciences, Catholic University of Portugal (2024)
• Master in Film, University of the Arts London (LCC/UCP)
• Post-graduation in Communication and Content Marketing, Catholic University of Portugal
• Bachelor in Communication Sciences, NOVA University

Her research critically examines gender representation in digital spaces, focusing on social media influencers' role in reshaping parenting norms and beauty discourse. Work spans post-feminist theory, professional sharenting practices, and cross-platform analysis of Instagram and YouTube content, revealing how digital creators negotiate traditional gender roles while commercializing personal life. This intersects with UN Sustainable Development Goals for gender equality.

Publication trends demonstrate consistent focus on influencer culture's societal impact, particularly analyzing how Portuguese content creators reinterpret gender stereotypes through visual storytelling and audience engagement strategies across beauty, fashion, and parenting niches.

No scientific awards were documented in available sources.

As a newly appointed faculty member who recently completed doctoral studies, no student advising or grant leadership details are currently public. Her doctoral research was supported by FCT funding.

She maintains active affiliation with the Research Centre for Communication and Culture (CECC), contributing to interdisciplinary projects on digital media ecosystems and European communication practices.