Mary Lynn Mundell

Dr Mary Lynn Mundell is an Assistant Professor at the Durham University Business School. She holds a PhD, MSc, and BSc from Durham University, with a specialization in marketing-related disciplines. She is a Member of the Chartered Institute of Marketing.

Research Interests:

• Determinants of Retailer Choice
• Spatial dimensions of consumer behaviour
• Spatial Decision Support Systems
• Behaviour modification in retail spaces
• Consumer Psychology

No specific articles, grants, or awards are listed in the provided information. Her academic profile emphasizes her educational background and current role in the Business School.