معرفی
Dr. Martina Topić is an Associate Professor of Public Relations Leadership at the University of Alabama’s College of Communication and Information Sciences. She holds dual PhDs in Marketing/Public Relations (Leeds Beckett University, 2019) and Sociology (University of Zagreb, 2013), alongside advanced degrees in Political Science and Journalism. Her research focuses on gender dynamics in mass communication industries, including women’s career progression, CSR critiques, and ecofeminist analyses of sustainability. She has led major projects on women in advertising, journalism, and public relations, funded by institutions like the British Academy and European Social Fund. Topić also serves as editor-in-chief of Corporate Communications: An International Journal and the Northern Lights: A Film & Media Yearbook. Her recent work examines veganism as a sustainable lifestyle, psychopathy in PR leadership, and the environmental impact of beauty industries.
Education:
- PhD in Marketing, Public Relations, and Communications (Leeds Beckett University, 2019)
- PhD in Sociology (University of Zagreb, 2013)
- Postgraduate Diploma in Media and Journalism (City University London, 2007)
- MSc in Political Science and Journalism (University of Zagreb, 2003)
Research Interests:
- Gendered communication practices and workplace culture
- Ecofeminism and sustainability in consumer behavior
- Leadership and organizational behavior in PR
- Historical and contemporary media representations
Key Projects:
- Lead researcher for the EU-funded ‘Women in Public Relations’ (EUPRERA)
- Principal Investigator for ‘Women in UK’s Advertising Industry’ (British Academy)
- Co-editor of Food Matters: Sustainability, Eating Habits, and Communications in Climate Change
Teaching: Courses include Fashion PR, Leadership Ethics, and Qualitative Research Methods in doctoral programs. She also leads the Comms Women Advocacy Initiative to advance gender equity in media.
Labs/Teams: Active in interdisciplinary sustainability research and gender equality advocacy networks, including the EUPRERA research network on ‘Women in PR’.
