معرفی
Dr. Nathan Gilkerson is an Associate Professor and Chair in the Department of Communication Studies and Strategic Communication at Marquette University's Diederich College of Communication. He holds a Ph.D. in Mass Communication from the University of Minnesota and a B.A. in English and Psychology from Luther College. His research focuses on political communication, public relations measurement, social media activism, health communication, and the role of satire in political messaging. Dr. Gilkerson has extensive industry experience, including roles in advertising and political communications, blending academic rigor with practical insights.
His notable work includes analyzing corporate PR crises (e.g., Lands' End and Chipotle case studies), evaluating communication maturity models for organizations, and exploring social media's impact on work-life balance and activism strategies. He teaches courses such as Media Writing, Corporate Advocacy, and Public Relations Campaigns. His scholarly contributions span peer-reviewed journals like Journal of Communication Management and Public Relations Journal, with a focus on bridging theoretical frameworks and real-world communication challenges.
Dr. Gilkerson collaborates with industry leaders to advance evaluation practices and frequently presents at conferences like the International Communication Association. His research often addresses ethical dimensions of communication, such as AI in PR, gender representation in marketing, and the intersection of humor and political messaging. He leads initiatives to improve organizational communication strategies and student-designed health campaigns.
