معرفی
Marta Alvarez Alday is a Lecturer in the Department of Management at Deusto Business School (University of Deusto), specializing in Strategic Analysis. She holds a PhD in Economics and Business Administration and a Master in Advanced Management (MEGA) from the University of Deusto, along with specialized training in Innovation Methodologies from INSEAD Business School.
- Teaches in PhD programs (Advanced Management, Leisure and Human Potential)
- Conducts executive education (Master in Finance in Madrid, Executive MBA in Valladolid/Seville)
- Visiting lecturer at Aston Business School (UK)
Her research focuses on two main areas:
- Economic impact and ESG studies (corporate sustainability, quality management applications)
- Global company management models (stakeholder integration, organizational design)
Key article trends include organizational resilience (2020), strategic adaptation (2014), leisure economics (2012), and quality management frameworks (1997-1999). She has published in ISI journals, authored books on strategic management, and contributed to cultural tourism analysis.
Scientific awards:
- UNIQUAL Accreditation
- INSEAD Innovation Methodologies training
- Sasakawa Fellowship (1993)
- Gangoiti Foundation Fellowship (1999)
Advising highlights: Supervised international theses and published collaborative works with Macarena Cuenca-Amigo. Her projects span economic impact assessments for major companies like Mercadona and Gestamp, and cultural institution evaluations.
