معرفی
Murielle ALDAY is a Lecturer at KEDGE Business School, specializing in entrepreneurship and strategic management. She holds a Master's degree in SME-SMI management and a business coaching diploma, combining academic rigor with practical industry experience.
- Education: Master's in SME-SMI Management, Business Coaching Diploma
- Expertise: Entrepreneurial support, strategic transformation, innovation
- Experience: Former Communications Director, Réunion Island business transformation leader
Her research focuses on young entrepreneur development, intrapreneurship, and strategic change management. Recent publications explore business model innovation in the natural cosmetics sector through case studies on Aroma-Zone. She contributes to executive education via the Executive MBA program, blending consulting, teaching, and business creation support since 2014.
Key article trends examine strategic transformation and core competency development in SMEs, particularly in the natural cosmetics industry. Her work bridges academic theory with real-world applications through innovation competitions and organizational change initiatives.
